Because of the fact that human nature is so fickle the concept "Fashion" appeared. No matter how hard you try, but the feeling of habituation still wins. You have just recently bought a new handbag and you are excited with your purchase, but in a month, you take this thing for granted. That is why the notion of fashion means an ever-changing thing. No matter what people say, but the first impression of the man is created by his appearance. Each of us wants to dress elegantly and exquisitely. Good taste has always been a sign of intelligence. The word fashion is always associated with clothing, although it means broader notion. Fashion changes, updates, and each of us must find it important. The art of dress lies in the ability to combine garments, using the appropriate. Some ladies trying to be unique, just copy the famous model. It must be understood that you shouldn’t copy someone’s style, otherwise people will lose their individuality. Fashion is not subordinate to a particular pattern, and in choosing their own style, to determine what suits you best.

If a person does not have its own taste, in our opinion, it looks ridiculous and pathetic. Fashion is in constant conflict of the new with the old. And disputes caused by it, testify to the respect of dispelling to fashion. We have a belief that it is better to keep up with fashion than go against it. I think that the person, who does not have its own taste, threatens to turn into a fashion victim. Our clothes must be universal, so we can feel confident in any circumstances. 

In today's world, there are diverse fashion styles. As the world itself, they are full of the most interesting events and manifestations of mass. How many styles are in furniture design? And how many styles in clothes are admitted? Ten? Fifty? It seems to us, that there are more than a hundred styles with their own substyles! This rule applies not only to the interior and clothing, but also for photos. The photo has its own fashion. We all are bored of the very same things. Of course, fashion and photography work closely together. Photos are related to clothing. To understand how to become a fashion photographer you need to sum fashion clothes, fashion posing and lots of other details which must not be neglected. For example, retouching, just google high end retouching before after, and you will see. 

You can also read The complete guide to fashion photography with Photoshop glamour retouching. 

Career in fashion photography-people who know the secrets

Vogue is rightfully considered to be a major women's magazine in the world devoted to fashion and style. During the period of its existence, this magazine has turned into the most influential and authoritative fashion publication. Considering cover materials and pictures featured in Vogue, you can explore the history of fashion, style and photography. Today almost every young girl wants to do a modeling career, dreaming of how to get on the cover of this magazine. The same applies to young fashion show photographers photographers who want to know how to become a fashion photographer come into Vogue. Because it opens before them the attractive and successful world of fashion photography. That is why we took the best photographers, who made their career in fashion photoshooting in Vogue. 

Edward Stejhen

Edward Stejhen from childhood was fond of drawing and dreamed of becoming an artist. But at the age of 16 years out of curiosity Stejhen bought his first camera, which became a turning point in his fortunes. His artistic career began with the participation in the competition of the Chicago Art Institute, the jury which included the same Alfred Stieglitz and Clarence White. Three photographs by Steichen, who has been selected for publication in the journal. By the way, for a long time, Edward Stejhen has successfully combined in his works, painting and photography. 

Being already experienced, Stejhen with joy accepted a proposal by the head of the publishing house Vogue. It is noteworthy that at the beginning of the century, the photographer was considered shameful work for the fashion magazine, as it was seen as a betrayal of the ideals of high art for the sake of mere commercial profits. Therefore, working for Vogue, Edward Stejhen often criticized their distinguished colleagues on the craft. But this doesn't bother Steichen who has, because he sincerely believed that commercial photography can also be artistic.  In Vogue, he finds his own style of Studio shooting-plasticity models and the lack of foreign objects. Photography is the main tool that helps a person understand the man. 

One of the most famous works by Edward Steichen, who has worked for American Vogue is a portrait of the actress Gloria Swanson made in 1924 year. 

Tony Frissel

 In 30-ies of the pictures in Vogue have acquired a whole new character. Appeared in Vogue girl models in motion, with razletajushhimisja skirts and hair. The emergence of this new style, hit the audience, Vogue, in no small measure to the photographer Toni Frissell. I must say that the life of this woman constantly revolved around the most famous fashion show photographers of the time. She worked as an Assistant to the famous master Cecil Beaton also enjoyed the patronage of the Edward Steichen who has. 

In the year 1931 Vogue Conde Nast offered her a job in the magazine. Her style became recognizable and completely different from other photographers. Unlike his colleagues, Toni Frissell rarely filmed models in the Studio. Instead, she preferred to work outdoors, so her pictures published regularly in Vogue, were distinguished by dynamism and freshness. She later moved to work in another popular edition of Harper's Bazaar, and during the second world war gained notoriety as a military photojournalist.

Irving Penn

American photographer Irving Penn is another bright representative, who made career in fashion photography of in the history of Vogue magazine. Penn's responsibilities included a selection of illustrations for a magazine cover, but as Irvin because of the complexity of couldn't cooperate with photographers, he decided to take up the camera himself. His crisp pictures with vivid and sharp details of costumes almost immediately became a classic. Irwin style Penn perfectly passed feminine beauty and glamour. Penn developed their own techniques to facilitate full disclosure model. He renounced the intense situation in the frame in favor of shooting models on a simple white or gray background with the unilateral lighting. Irving Penn frequently used objects and furniture in order to inject imagery snapshot. 

The great success of Penne brought pictures made in Peru in the year 1948. In a small Studio with exotic objects and interiors he withdrew about 200 portraits of locals, including the famous shot of the "children from the city of Cuzco. Three years later, Irvin Penn in New York, London and Paris had fulfilled a project entitled "Small Trades". This time, the protagonists of his photographs became people of different professions in the working uniforms. 

Pictures of the first supermodel Lisa Fonssagrives for Vogue

Often associated with Vogue the so-called phenomenon of the supermodels. The first supermodel in the history of fashion photography has become a Swedish girl Lisa Fonssagrives (real name Lisa Birgitta Fashion). Her photos Vogue magazine owes its frenzied popularity today. Only on the cover of this publication, starting with the 30-IES, its images have appeared over two hundred times. Fonssagrives was called "Baby in a billion," or "the incredible Lisa, with her were the most famous photographers of the time, Georg, Horst, Erwin Blumenfeld, Man Ray, Richard Avedon and Irving Penn. The latter, incidentally, became later its legitimate husband. 

The first pictures of Lisa appeared on the cover of Vogue thanks to photographer Willie Mjejvoldu. Then she worked with George Horst, which some shyness girl. But she has come to supersede his fear and even became a star in the nude. Lisa Fonssagrives in a short time has turned into the main model for Vogue. A special impression on the Viewer to produce pictures of Lisa in the style of "nude", where much attention has been focused on the game of light and shadow. Became very famous picture, which captures only the Liziny Horst legs in fishnet stockings "mesh".

Erwin Blumenfeld

German photographer Erwin Blumenfeld was to cooperate with the French edition of Vogue in the year 1937. In his works, Blumenfeld was literally obsessed with the beauty of the female body. In his photo work for Vogue magazine dominated the themes of sex and death. The photos Bljumenfel'da female body beckoned the viewer of its mystery and mystery.  In his memoirs, the well-known photographer subsequently wrote: "In my life I loved two things: their work and women, all women, without exception. Fetishes my entire life were women's eyes, hair, breasts and lips. 

The work, which he did for himself, were executed mostly in black and white. For commercial photo and, in particular, Vogue magazine Erwin Blumenfeld created color images. Working with nudity, he often experimented with lighting and background, as well as a variety of used laboratory techniques to change the pictures and giving it a surreal tone. 

 One of the most famous photos of Erwin Bljumenfel'da was taken in the year 1937. He depicted the model Lisa Fonssagrives, who teeters on the beam, the Eiffel Tower in Paris. This picture turned out to be a very exciting and sparked delight the public. Also in the year 1947 Blumenfeld withdrew American model and actress Carmen Dell'Orefis for the cover of Vogue. 

Richard Avedon

American photographer Richard Avedon (Richard Avedon) became famous for his portrait photographs in black and white style. Original images of Richard Avedon differed sharply from those that were adopted by the then standard in the world of fashion photography. Made in black-and-white, they bribed its sincerity, expressiveness and inner beauty. Richard Avedon always able to unleash their models reveal their inner world on photo paper, to convey certain emotions and feelings to the audience. As he himself said: "I liked the imagination and fun girls, I loved to watch how they move. I have been interested in fashion, but not actually wanted to display the pictures this explosion of energy and joy. If we you can allow you high end portrait retouching, you may reach such effect as you see on the Richards’ photo. 

In 1966 year, Avedon left Harper's Bazaar in Vogue. It is on the pages of this magazine he introduced globe model Twiggy, later to become a cult. 

Twiggy became the face of the fashion industry 60-ies and this new ideal of feminine beauty. The British supermodel with a boyish haircut, thinness and Angel face appeared on the cover of the October issue of Vogue 1967 year. 

The most famous fashion show photographers in the USA

Fashion week is an event, where designers of clothing, accessories and jewelry, as well as fashion houses presented their new collections. There are fashion shows and different presentations, which help to present new collections. Among the guests, as a rule, press (browsers, critics, photographers, bloggers), buyers and clients.  The main fashion week are women's collections pret-a-porter. They are held twice a year: in spring and autumn.

Now almost every country goes through its fashion week, sometimes even two or three times. The fact of the matter is that it can actually be organized by anyone — the only difference is in quality, fame of presented designers, the level of coverage in the press and, consequently, the cost of participation. Here some fashion week photographers.

Scott Schuman

Who doesn’t know Scott Schuman, who made “The Sartorialist”? 

American photographer Scott Schuman shares his advices in his blog, his publications being followed by thousands of fans, from dandies to famous models, editors and designers. He is one of the world known fashion week photographers.

As he knew oats in sewing a costume. He tried himself in making pitched tutus.

It explains a lot, especially his success. He always photographs with the look of designer but not like a photographer, while using the camera. He finds best angle, best lightning, best pose to show beauty of the clothing. He shows best fashion and style of streets. 

Adam Katz 

Another example of fashion week photographers is Adam Katz. The best street style photos of Anna Wintour, Carine Roitfeld, Anna dello Russo and other fashion personalities made Adam. He worked in Vogue, the New York Times, In Style. 

He thinks that the brand creates an image. To look like a woman, who wears Celine, you should wear Celine. But he doesn’t care what brand is the best. He shows the beauty and elegance. He does not neglect the spirit of competition, because he knows that many photographers work in this style. He always does his best. 

Fashion photography tips you should follow 

Everyone can make a career in fashion photography. The fashion industry can offer artists and artists huge resources to implement what they have conceived, which almost immediately gives them a certain replication, it has an excellent effect on recognition and popularity.

Just read some fashion photography tips below, that will help you to know how to become a fashion photographer. 

• Preparation for shooting

No matter how talented you are, the training is the key to ensuring that the shooting is smooth and the client leaves you, satisfied with the results. And all this begins long before the shooting day.

• Time (models) - money

The organization of the schedule of studio photography became my second nature. You need the majority of the team to arrive at the same time in the morning, but more importantly, it is necessary that the models come in turn during the filming day. Only in this way you will be able to pay in the end only the number of hours that each of them really needed. I do not know how it is in other countries, but here in London, late models are a constant problem, and model agencies here do not help, it seems they stick to the position "eagle - my win, tails - your loss" when it comes to Their services. Look at the Adam Katz making a new masterpiece. 

• Simplify, and if you cannot, do not lose control

One of the classic mistakes that I observe is that photographers are too zealous, trying to be as technical as possible with lighting. When the model is completely ready for shooting, you do not always have a lot of time until the hairdo starts to disintegrate, or the make-up will lose its freshness. It is extremely important that you test your lighting in advance and that you control all the technical details. When the studio light does not work or the light balance is wrong, it's terribly unpleasant for everyone on the set. I myself was known for working with complex schemes (see below), but having experience, you can afford to work in more difficult conditions, as long as you know how to keep everything under control and respond quickly.

• Set the rhythm

When you photograph a model, it may resemble a recording of a presentation. Most models have a repertoire of movements and poses that they like to use (and a good photographer can also teach them a few new ones). In a typical survey, the model can stand in the position for shooting, and after she hears the click of the shutter, move on to the next pose. Try to quickly establish a mutual rhythm and make sure that you have time for the model.

• Receiving Customer Approval

In film times, customers would have to wait a day or two before they could see the results. Nowadays, images can be viewed right away, which of course makes our life easier, and customers can be sure on the day of shooting that they will get exactly the result they came for.

Oh, and the last one! If you make high end photography, you must pay a lot of attention on model’s skin. You can use skin retouching online or do it by yourself. Fashion photography are not only women, read Best mens fashion photography poses are your key to success.  

Fashion photo become very popular nowadays.  We hope that our fashion photography tips will help you to succeed in this complicated work. Don’t neglect the details, the can make your photos have a professional look. And don’t forget about retouching, you can find, that photo retouching prices are pretty low.