Today, in the era of technological progress, the photographing is ranked as one of the honored art. People learned how to find beauty in small things, in huge landscapes, in the Wonders of the World, in space, in nature, in natural phenomena, in animals and their way of life, in human and all his surroundings. 

What is the role of fashion photography editorial posing? 

People learned how to capture these moments in photos, thereby creating a history. People learned to love making photographs and cause feeling of love with the help of photos, which were made with love. To convey the meaning of picture, some emotion or beauty you need seriousness in the approach to work. A good photographer should take into account all the details and moments of photographing process. Camera angle, lighting, photo quality, retouch fashion, posture and many other things, all these things are not minor nuances, they are exactly those factors that will help you create a masterpiece by yourself. To make the picture black-and-white or colorful, to add light or any attributes, this is photographer, who solves these problematic questions.  Photographer is well aware that his choice, not an easy one can radically change the result. 

Of course, professional photographers pay much attention on these fashion photography editorial factors. If the photographer feels that something is missing it is likely that some of these factors was missed. Good camera angle can show the beauty of the subject, person or building, which cannot be seen from the other angles. Properly selected lighting will highlight the parts of the body or subject, which should be beneficial to present, to obtain the best result. Good professional camera will ensure photo quality. Nobody likes the pictures with poor quality and low quality high fashion photography editorial work. Even if someone tells you that he/she likes photos with bad quality, just don't believe. It’s a lie. No one. Mark this well. Don't forget about the necessary attributes, good background and appropriate attire for imaging and a particular atmosphere. 

The last but not the least factor in photographing is posing. The fact why it is so important not to forget about the posturing has been known since the photographing appeared as an art. Photographers realized that in order to reveal the beauty of the human’s body and beauty of portrait photos, only correct background and a good camera angle are not enough. Correct posing provides photos a professional look, even if it is not a professional model on the photo. Many postures entered the list of the best poses since old times and they are used by us nowadays. 

Vogue, 1954 

What is retouch fashion all about? Where is the explanation in details? 

In this article we'll look at in the ultimate posing reference, because this issue is relevant. We will talk about unprofessional model posturing, about how to have the juiciest look, emphasizing the advantages and hiding the disadvantages without sufficient experience in this sphere. The things we see in advertising and magazines are the result of the work of photographers, retouchers, and models as well as the whole team of stylists, make-up artists, hairdressers, etc. And each of them is laid out in full in order to achieve quality results. There won’t be beautiful frames, if the model is not focused, has bad look, is tired or is in a bad mood. The secret of successful shooting is the dedication of the person, who’s going to be on photo.  

For this purpose, it is necessary to know well the features of your appearance. Usually, professional models and actors have a lot of favorable angles. No matter what side they turn, at what angle they turn their heads, they would look good in the frame. Camera "likes" such people. This is achieved either by years of study the ultimate posing reference or by natural beauty without high fashion photography editorial staff. Therefore, it is worthwhile to assess the situation realistically and accept the fact that an amateur has not so much favorable angles in this sphere. You should exercise in posturing in front of a mirror, or looking on the front camera of your phone, in order to remember what angles you look most attractive. Also you should understand that broken complex postures seen in glossy magazine may be ridiculous and irrelevant. But still, it is not necessary to be afraid of experiments you can always delete failed shots. But the experience will be useful and valuable.

Position of the face. Portrait photos.

Perhaps we should start with the position of the face of fashion photography editorial posing person. There are not a lot of options, only three of them: full-face portrait, three-quarter face portrait and side on.  Usually, the most successful is considered three-quarter face position, in this position it is very easy, due to the minimal bending of the head, to hide flaws and slightly adjust the natural beauty. Try to work out in front of the mirror, turning your head at different angles, raising and lowering your chin. Ask someone to take a picture of you (do not make selfie, because it is too different from the photograph, taken by another person). Make yourself some snapshots (full-face portrait, three-quarter face portrait and side on, with a smile and without) that will help you understand what angle your face is the best. To learn well to pose naturally, as in any other case, you should start with small. Now, there are many sites dedicated to the ultimate posing reference in the internet. On the video portal YouTube actresses and models give masterclasses, Vogue, Marie Claire, Bazaar, and other magazines are full of fashion shots, from which you can learn a lot for their posing. Also if you are interested in style of retouch fashion of such magazine as Playboy, you can read more here “Playboy Style Retouching – High End beauty retouching” So, to start in front of a mirror (preferably underwear or swimsuit) critically assess their shape and to identify its strengths and weaknesses. Even if there are not fails, this does not mean that everything will be nice in the frame. That is why it is so important to learn the poses where your figure will look most aptly and naturally. 

If you are not a professional in this sphere, it's not worth to pay attention to the so-called fashion-spasm, focus on living, emotional and relaxed poses.  You need not so much, only about seven. If you feel some stress, discomfort and gripes, then this position is not yours and you shouldn’t not use it. To get rid of the so-called clips and torpor is very easy. You need to do a little workout in the form of sit-ups, stretch marks. To relax your facial expressions, professional models recommend gently graze themselves in the area of all mimic muscles. Don't forget to keep the posture, with the area of the abdomen and buttocks, keeping them in good shape, but while maintaining ductility and natural poses. The girls should try to give their body S-shaped feminine curves (breasts, buttocks forward - backward). 

Speaking about poses, it is possible to allocate a number of the standard options which are used in studio: costing a posing, lying, sitting also in the movement. 

Poses with his hand on the thigh, hand on the belt

This, at first sight the simplest pose, but at the same time it imparts elegance and adds a feminine touch. Pressing the arm to waist, you'll make it thinner. This pose is very easy to diversify. Do not forget to save a beautiful silhouette and keep your posture. Remember that you must rely on your foot, which is farther, from the camera. Also you need to remember that in this pose you must not stoop. Try to hold your back straight. This pose is very popular, a lot of professional models and models beginners know about great role of this pose. It helps to present yourself in the best possible way. There is the model in beautiful black-and-white dress on this photo. In spite of the fact that her dress doesn't emphasize her figure the model looks perfectly. Because of the chosen pose, there is a hint on the inflections of the body which aren't visible to us. It adds the photo a thin sexual tone. 

Posture in the sitting position

The first problem facing the model when she/he sits down is her/his legs. It was not clear where to put it, how to reduce hips visually and narrow them in the ankle area. If you think you have massive thighs, try to sit down so that the thighs and knees turned not into the frame. If you made good photos, you can just turn to the retouching services. It will help your photo have a professional high fashion photography editorial look. There are a lot of interesting examples in the internet, where you can find for example high end retouching before after. The main trick is that toe must be pointed, even if it seems to be an overwhelming task. The knee, which is the closest to the camera, must be below the other. The model in the photo below sits on a chair. By the way the chair is an interesting attribute by the help of which you can take a number of fine pictures. You can sit on it leaning hands and having turned the face to a chair back. You can stand, having put your leg on a chair. Generally, the chair is a good thing. Never miss any opportunity to make your picture more interesting. 

Postures in lying position

Very often, a beginner model is capricious and avoids the horizontal position, arguing that can make the clothes dirty. Thus, she deprives herself interesting and diverse portraits. For many people, top-down angle is very perspective. The same is the undoubted advantage that it visually makes your figure more well-shaped. Postures in lying position add a certain atmosphere. It can be the atmosphere of different types: house atmosphere, sexual atmosphere, merge to the nature. All depends on a background and attributes incident to the photo. Great number of women prefer such pose to look more harmonious. In such pose it won't be difficult to represent a temptation.

Position of the hands in the frame.

Hands in the frame, this is the biggest problem of all beginner models.  If for guys it is a forgivable mistake, then the girls worth learn how to pose with hands beautifully and correctly. There is only one correct position of the brush, depicted by Michelangelo still in the 16. Everything else is a derivative of this brush or shapeless sausages. For the girls, who played a musical instrument for many years, it will be much easier, the rest should spend a bit of personal time to get their hands out of the hands of factory worker, became similar to the hands of a young noblewoman.

To do this, you should press your fingers close to each other and stretch, while trying to pull the fingertips as if you're trying to lengthen them. Then the little finger and forefinger should be placed slightly to the side, with your index finger you raise a little, and keep down the little finger. The thumb just turns down. And the fingers should be simultaneously stretched and bent. If doing this exercise constantly, the hand without straining will be easily in desired position.

As for the arm, near the forearm and shoulder area very often turns to look thicker in the frame than in the reality. Girls should remember small rules, which will help you avoid these troubles. Try not to press your hand to the body, even if it simply lies along the body. Never point the elbows in the frame, they will seem much bigger than it is.

The look highly raised shoulder may be ugly too. To make neck seem longer, your shoulders should be down as much as possible. When you cross your arms on the chest, do not hide your fingers or double fists. This is a great mistake, huge mistake and even retouching fashion photography won’t save this pic.

Men's posing

Posing of male models and a just guys, who want beautiful photos, is very different. The images we see in magazines, they are creative and commercial tube shooting. Photographing for yourself for prom album, wedding photography is a different kind of portraits. There is a portrait of a typical manliness, it creates a sense of confidence and strength. Posture in such portraits maximum simple and natural.

As for the general rules, there are several subtleties which should be considered to the photographer that the portrait really emphasizes male lines. Men's pose it is considered to be that pose at which there are right angles, and vertical or horizontal lines prevail over diagonal. To emphasize big shoulders and muscles, ask model to tear shoulders on the camera, and slightly turn off hips from the camera. In most cases eyes of the man shall look in the same side where his face is torn.

Who made this beautiful photo?

All photographs in this article have been taken by с Mattsson. The talented photographer does a set of pictures a lot of various magazines, such as Vogue, VS Magazine, Costume, L´Officiel, Revs Magazine, Vestal Magazine and Schön Magazine. Not important who faces her, she knows how to imprint beauty of this person on a photo. She is able to emphasize accurately all features, and turns disadvantages into advantages. Mattsson has the style. The majority of her photos have a glamourous and retouching fashion photography look. She never neglects digital photo editing services. If you want your photos to have a professional look, you should find a retouching blog, browsing some internet sites. In such blog all information you need. For example, photo restoration prices. 

 Though she works with professional models, you can be sure that she will remove even nonprofessional model in her best look. Her photos differ in the special style. The person, who has watched her photos once, will never confuse her works with the other ones. Generally, she makes women photographs though she has also a set men's the great pictures. On her photos women look like goddess. Partially it is with the help of glamour photo editing.  Having looked only once and it is impossible to forget their image. She works well with additional attributes, such as spangles, feathers, masks and a lot of the other ones. This photographer isn't afraid to experiment. She is able to place emphasis on expressive features of models. For example, you have freckles or you have white as snow hair. The photographer knows what to do with it. She never forgets about a posing. Desiree poses always have extravagant character.  Various unusual poses of models sometimes surprise the audience very much, but at the same time she doesn't violate rules of a right posing. Therefore, her photos look unusually and professionally at the same time and it has huge value. This is the way of style born. 

Well, thanks. May be some pieces of advice about retouching fashion photography? 

The preparations to the shooting is very important and responsible work. On the eve of the shooting, try to drink less fluid to avoid swelling, try to relax and sleep. If you are going to clean the face, it should be done a few days before the shooting to slept redness and inflammation. Girls, it's worth carefully, as do professional models, explore his body for unwanted vegetation and get rid of it, trying to avoid irritation. In addition, you need to be prepared morally. Photogenicy is not just inherited quality, often it is a hard work. There is good reason why the models starting a career spend hours and sometimes and days to learn certain pose or smiles in front of the mirror. 

Always it is necessary to remember about your face impression, because mimic grimaces will be not very natural on a photo. If you are held down, then it is possible to afford a glass of champagne for relaxation. It will help you to remove stress and will make your mood cheerful. Photos where the person with the burning look is figured are considered as the most attractive. It is necessary to look after your straight back. The moment before the picture is made, it is necessary to strain muscles of your neck. Hands always shall be in the relaxed state.  You don’t have to strain elbows.  But you have to retract a stomach. If you make an inclination, then you should to remember a back sag. Only in this case photos will imprint a beautiful circuit of a body.

During shooting you should watch a little aside, but it is important to watch on some subject. Nevertheless, it is worth remembering that you are a person, but not a dummy. The best photos turn out in that case when on a human face has a mass of emotions. It is possible to play in front of the camera, i.e. it is worth providing that you fly up under clouds, you dance in air or you just run. It is worth to remember about your clothes or hair. It is necessary to show the maximum quantity of the emotions, your laughter, thoughtfulness, grief and joy, and also other emotions. 

The photo is not just the copy of reality imprinted through the camera lens. The task to make a beautiful photograph is easy. The photographer has to be able to show that beauty that others won't notice, having missed it. The secret skill of imprinting of human features: uniqueness of appearance, temperament, internal experiences. Well only talented photographers are people, who accurate feel all "notes" of the moment, who is sensitive to beauty enough. Certainly, to help photographer to do a complex challenge, the model has to be able to facilitate as much as possible work to the person at a lens. Therefore, to be able to pose, it is important for each model. 

If you are interested in making your own fashion photography portfolio you can read more in the article “How to make a fashion photography portfolio”.