Commercials and advertisements are commonplace and ubiquitous in our contemporary society. The market place abounds in various products and services and so a multitude of people are even at a loss with their choice due to such a vast competitiveness. In order to promote those goods and draw attention of potential clients entrepreneurs and companies go to great length in order to advertise their products. Most of us are even immune to diverse types of advertisements since they are perpetually around us and there are too many of them. Anyway, businessmen do their utmost in order to find a way out of such a situation. It’s in our nature to pay attention to everything unusual, curious and extraordinary. That is exactly the reason why entrepreneurs avail themselves of such a peculiarity of a human being and are apt to order ingenious and creative advertising agencies, as well as commercial photographers and photo retouches. A splendid and creative photo retouching project can make wonders. Intriguing pictures, curious course of events represented in an advertisement, unusual subject etc. draw our attention with an incredible power. Such crazy advertisements can both stir our imagination and make us crave those goods advertised. That is exactly the primary goal.       

Why is commercial photo retouching so necessary?

Many people erroneously suppose that advertising and commercial photos don’t need much retouching. Most of them just agree with basics: color balance, level adjustments, light and shadow contrast or skin and body retouching etc. One of the greatest examples of basic high-quality retouching is Playboy Style Retouching – High End beauty retouching which surely look absolutely stunning and makes heaps of men seat glued to the magazine for hours and hours.   That’s all great, without any doubt. All of those minor alterations, as they seen at first sight, make a big difference and a great improvement in the general visual quality of an advertisement. Nevertheless, it’s not even nearly enough nowadays for commercial photos just to be of delectable visual quality. That can do every other photographer. The thing that is extremely in need nowadays is some plot as well as unusual interpretation of a product in an advertisement as seen in our article Controversial Advertising Campaigns – They Know How to Surprise on our photo retouching blog. The more peculiar goods are presented in commercials the bigger amount of public attention they get and thus the greater amount of returns entrepreneurs will get. Simple as that. 

As the article New Photo Project – Intimate Double Portraits Of Celebrities has already proved, unusual and thought provoking ideas grab a lot of curious looks and attention. However, it’s not only ideas that are important, but also the way they are presented. Professional and moderate photo editing may make incredible ideas stand out even more and mesmerize a bigger amount of potential customers. It’s like in the article Glamour Car Photo Editing – Over-Indulgence or Photography Necessity: usual and simple things can be made extraordinary and exceedingly charming with the help of clever and skilful retouching techniques. Therefore talented photo editors commence highly sought after and extremely creative photo editing projects which can’t possibly leave you indifferent. They know the drill and they know how it influences the public. Not only that such ingenious commercial photo editing works look unusual and already attract a bunch of attention, but they also stick in our minds quicker. And therefore they implant an idea in customers head that they need the goods advertised, much quicker than a commonplace and trite commercial even of the highest photography quality. Thus, it’s quite self-evident and palpable that commercial photo retouching is absolutely essential for successful product promoting and advertising in a cut throat business environment.  

Crazy and amazing advertising photo retouching projects

Commonplace and humdrum advertisements don’t arrest our attention any longer unless we are just bored, of course, and there is nothing else to do except to explore those commercials. However, it’s a whole different story when it comes to unusual and creative ads which can’t but mesmerize us. They usually distort our normal understanding of reality, showcase usual things from a different perspective, or even mock and make fun of something in a hilarious way. All of these advertisements trigger our emotions and that’s a real trick. Good advertisers know that emotions help to implant information in our heads so that we remember it for a longer period of time.  Emotions and ideas mingle and stick in our minds constantly reminding us of products advertised. And the more we recall on those goods or services the more we start to deem them to be useful and necessary for us. As a result, we go and buy them since not only we remember magnificent images but also pleasant emotions connected with them. Here are some of the best crazy advertising photo retouching projects that are produced with the help of this gimmick.

This ad of Jumbo peanuts is absolutely amazing. An elephant choking on a peanut? Why not? It looks funny and the idea itself is crazy but great at the same time. Such an advertisement surely sticks in our minds making us crave those peanuts right away.

This Energia advertising campaign looks interesting and intriguing since animals here play the role of human being and vice verse apparently. It looks unusual and makes us ruminate on our attitude to animals: should we neglect them or treat as equals? 

This Aquafresh flexigel advertising campaign has also some pretty good ideas. In order to promote their new extra flexible toothbrush they decided to depict people brushing their teeth with this new product. But most importantly, its flexibility is showcase in an extraordinary, and as a result, funny and memorable way.

Fresh Step advertising campaign also triggers our humor and imagination. Cats are captured in absolutely funny poses as for animals. The photo editing work is amazing and makes us beam with joy every time we look at this advertisement. There may be heaps of cat litter brands but we bet most people will choose this one thanks to such a gripping advertisement. 

This social advertising campaign is fabulous, it goes without saying. It looks unusual, funny and cute, but also raises our awareness of proper hygiene in such an ingenious way. The photo editing job is on point.    

Best advertising photo editors 

There is quite a List of the Best Advertising and Commercial photographers, as well as of The Most Expensive & Luxury High End Photographers. Nevertheless, not everyone is aware of the list of the best photo editors especially when it comes to the domain of advertising. Here are a couple of amazing retouching artists who are worth to be role models.

Erik Almas

San Francisco-based photographer and photo editor is kin on making mesmerizing and fetching advertising photo images. His works are versatile and always enchanting. Erick has a constant flow of photo editing ideas. No wonder he is extremely sought-after and has many awards. 

Erik Johansson

Erik Johansson’s photography art can’t but draw public attention and stir our imagination. He is keen on breaking photo retouching boundaries by means of making surrealistic and striking photo images. Though this Erik has only started his career in the photography realm he is already an absolutely amazing artist.  

Amy Dresser

Amy dresser is one of the most sought-after professional photo editors. Her works are fetching, interesting and skillfully done. That is exactly the reason why she has a multitude of famous clients like Playboy or Jill Greenberg.

Dave Hill

Dave may not be the most awarded photographer and retoucher but his works are amazing and worth paying attention to. He is recognized as an incredibly creative photo editor with a unique style. 

Some photographers indulge in photo editing job themselves and some don’t due to some reasons. It’s not always possible to retouch all of the advertising photos since there may be an opportunity to schedule another prolific and thriving photo shoot, or because one can be not that highly skilled to be able to produce absolutely fascinating photo retouching for products to be sold out in a blink of an eye. Anyway, there is a brilliant way out – outsourcing photos to respectable and greatly skilled photo retouching companies like ours. Our splendid professional before and after photo retouching examples, as well as photo retouching rates and positive feedbacks are the best evidence that our company is great at this job! Besides, we have extremely affordable photo editing prices which can finally give you an opportunity to get rid of a monotonous work of photo editing and indulge into a creative one more. Our friendly, highly qualified and experienced photo retouching team is always glad to supply you with professional photo editing services and help your with your creative work or business.